Jonatan Urich (born 1989) is an international expert in strategic consulting, messaging, Crisis management and digital marketing. In 2009 he established the social networks of the Israel Defense Forces. In his activities, among other things, he led the IDF to be the first army in the world to announce a military operation in an official Twitter tweet. Since 2015 Urich has been advising former Prime Minister Benjamin Netanyahu, whom he has accompanied to victory in four election campaigns in Israel. Urich advises world leaders and commercial companies, which he accompanies in marketing, advertising, messaging and strategy.